Technology has rapidly evolved how we do real estate.

More than 70% of today’s buyers search for homes online; technology has rapidly evolved how we do real estate. During this pandemic, I think the use of technology has really come to the forefront in the real estate industry, and it should be used as an opportunity to improve the process and provide the best client experience possible. Whether you are looking to buy, sell, or rent a home, pulling up listings to browse on your phone or tablet is the norm these days. Technology continues to play an impactful role in how both consumers and industry professionals are approaching the market. Technology offers a user-friendly experience when showing homes.

Going beyond photos, new software allows buyers and sellers to take a 3-D virtual tour of a residential or commercial property, making it feel as if you were walking through the space without having to view it in person. The buyer can see the property in real time and even measure the room to see if their furniture will fit. REALTORS® can conduct the virtual tour via Zoom or Facetime call.

Technology also offers access to websites. Websites make it easy for anyone to view inventory and see what is available. Along with photos and detailed descriptions of the properties, you can find tax and purchase history, school ratings, and other neighborhood information. These sites have apps as well; easily accessible forms of technology that keep you informed without having to do a thing.

Transaction management is much simpler using mobile technology. With electronic document signing apps and automated emails, we have significantly cut down the time spent on this portion of the sale. The agent-buyer interactions have changed over time as well. Data is easily accessible, making clients more knowledgeable on the topic. Technology allows clients to significantly narrow their searches by choosing the criteria that fits their buying needs.

Technology has been a wonderful addition to the real estate industry, but it has not and will not replace the real estate agent. Agents are highly trained and educated and can provide insight to buyers and sellers about their local markets and communities; you cannot get that personal information from technology. Working with a REALTOR® gives you the confidence that someone is representing your best interests in the transaction.

Technology is a part of everyday life, but it will never surpass the quality of one-on-one assistance you receive when working with a REALTOR®. We have REALTORS® in North Central West Virginia that have the same tools that technology offers in the process of searching for a new home. If you are in the market, and are looking for an experienced REALTOR®, please check out our website: www.morgantownrealtors.com.

Have a great week and remember to do good things.

Stephanie Lemley, 2021 MBOR President

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